Fashion is not just about clothes

Creative director of pushBUTTON, Seung Gun Park, introduced the brand in 2003 as a young up-and-coming designer. Since its launch, pushBUTTON, who heavily draws influences from 80s fashion, has established itself as one of South Korea’s premier brands. Park prides his work as a gender-neutral fashion line and continues to push the boundaries by creating no boundaries to his collection. Seoul Journal had a chance to talk with Seung Gun Park to dive deeper into his creative process.

Fashion Designer turns Imprecision into Perfection

D.GNAK, a Korean-born fashion designer trained in New York, believes truly outstanding designs don't need to make sense and has created intriguing pieces that fail tofollow mainstream design concepts. His logo, which is the reverse mirror image of his name, captures the uniqueness of his brand that goes against popular templates. Launched in 2008, the D.GNAK men’s clothing line has achieved global success. KANG. D. shared his international influences and inspirations with Seoul Journal

Hera Seoul Fashion Week [SFW] 2015 was held in October 2015. What better place to hold SFW than Dongdaemun Design Plaza (DDP) where thousands of millennials from all over Asia anticipated catching a glimpse of their favorite K-Pop stars in the latest Hallyu (Korean Wave) fashion?