Fashion is not just about clothes

Creative director of pushBUTTON, Seung Gun Park, introduced the brand in 2003 as a young up-and-coming designer. Since its launch, pushBUTTON, who heavily draws influences from 80s fashion, has established itself as one of South Korea’s premier brands. Park prides his work as a gender-neutral fashion line and continues to push the boundaries by creating no boundaries to his collection. Seoul Journal had a chance to talk with Seung Gun Park to dive deeper into his creative process.

Fashion Designer turns Imprecision into Perfection

D.GNAK, a Korean-born fashion designer trained in New York, believes truly outstanding designs don't need to make sense and has created intriguing pieces that fail tofollow mainstream design concepts. His logo, which is the reverse mirror image of his name, captures the uniqueness of his brand that goes against popular templates. Launched in 2008, the D.GNAK men’s clothing line has achieved global success. KANG. D. shared his international influences and inspirations with Seoul Journal

Hera Seoul Fashion Week [SFW] 2015 was held in October 2015. What better place to hold SFW than Dongdaemun Design Plaza (DDP) where thousands of millennials from all over Asia anticipated catching a glimpse of their favorite K-Pop stars in the latest Hallyu (Korean Wave) fashion?

Master of Fashion

What do Korea’s First Lady, Lady Gaga, Beyoncé, and Rihanna have in common? They have all worn Lie Sang Bong’s designs. One of Korea’s most prominent fashion designers, he established the LIE SANGBONG brand in 1985. Mr. Lie blends traditional influences and innovative techniques, combining such diverse influences as Korean poetry, calligraphy and architecture, 1930’s Film Noir heroines, Bauhaus design, Cubism, and the natural world. Mr. Lie produces unique fabrics for his collections by applying such techniques to natural fabrics as laser cutting, embroidery and digital printing. In 1993 at Seoul Fashion Week, he debuted his first ready-to-wear collection, “The Reincarnation,” and quickly gained recognition among Korean celebrities and the press. He received the Designer of the Year Award from the mayor of Seoul in 1999 and he began expanding his brand’s business into Europe in 2002 at Paris Fashion Week. In 2007, LG Electronics launched the Cyon Shine Mobile Phone designed by LIE SANGBONG. This was one of the first limited-edition cell phones to be designed by a fashion designer. He has also created uniforms for the A1 Grand Prix Korean national team (2008) and designed an exhibit to celebrate the first anniversary of the Korean Cultural Center in London, which was later displayed in Trafalgar Square (2009). He currently acts as the president of Council of Fashion Designers of KOREA (CFDK) and a cultural Ambassador for the City of Seoul. Lie Sang Bong shared his experience in the world of fashion with Seoul Journal's Executive Editor Anthony Al-Jamie.