Saturday, 24 June 2017 02:58

Seung Gun Park’s pushBUTTON

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Fashion is not just about clothes

Creative director of pushBUTTON, Seung Gun Park, introduced the brand in 2003 as a young up-and-coming designer. Since its launch, pushBUTTON, who heavily draws influences from 80s fashion, has established itself as one of South Korea’s premier brands. Park prides his work as a gender-neutral fashion line and continues to push the boundaries by creating no boundaries to his collection. Seoul Journal had a chance to talk with Seung Gun Park to dive deeper into his creative process.

Saturday, 20 February 2016 00:00

Hera Seoul Fashion Week 2015

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Hera Seoul Fashion Week [SFW] 2015 was held in October 2015. What better place to hold SFW than Dongdaemun Design Plaza (DDP) where thousands of millennials from all over Asia anticipated catching a glimpse of their favorite K-Pop stars in the latest Hallyu (Korean Wave) fashion?

Sunday, 03 January 2016 00:00


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Master of Fashion

What do Korea’s First Lady, Lady Gaga, Beyoncé, and Rihanna have in common? They have all worn Lie Sang Bong’s designs. One of Korea’s most prominent fashion designers, he established the LIE SANGBONG brand in 1985. Mr. Lie blends traditional influences and innovative techniques, combining such diverse influences as Korean poetry, calligraphy and architecture, 1930’s Film Noir heroines, Bauhaus design, Cubism, and the natural world. Mr. Lie produces unique fabrics for his collections by applying such techniques to natural fabrics as laser cutting, embroidery and digital printing. In 1993 at Seoul Fashion Week, he debuted his first ready-to-wear collection, “The Reincarnation,” and quickly gained recognition among Korean celebrities and the press. He received the Designer of the Year Award from the mayor of Seoul in 1999 and he began expanding his brand’s business into Europe in 2002 at Paris Fashion Week. In 2007, LG Electronics launched the Cyon Shine Mobile Phone designed by LIE SANGBONG. This was one of the first limited-edition cell phones to be designed by a fashion designer. He has also created uniforms for the A1 Grand Prix Korean national team (2008) and designed an exhibit to celebrate the first anniversary of the Korean Cultural Center in London, which was later displayed in Trafalgar Square (2009). He currently acts as the president of Council of Fashion Designers of KOREA (CFDK) and a cultural Ambassador for the City of Seoul. Lie Sang Bong shared his experience in the world of fashion with Seoul Journal's Executive Editor Anthony Al-Jamie.

Street Style: Red Roses

We spotted this super cute couple out on the chic streets of Sinsa, Garosugil. We like how they both have a classy and sophisticated style with an edge. The contrast of the lady’s delicate lace dress with a leather motorcycle jacket and the guy’s skater preppy combination are both the perfect balance.

신사 가로수길에서 발견한 귀여운 한쌍의 커플!
클래식 세련됨 속에 묻어나는 독특한 개성을 잘 살렸어요.
여성스러운 레이스 원피스에 가죽자켓을 입은 여자분과 펑키하면서 단정한 프레피스타일로
멋을 낸 남자분의 조화가 잘 어우러지네요

Street Style: Dandy Gentleman

We spotted this stud in Dongdaemun during fashion week. He has a unique dandy style incorporating different fun elements. His military style linen jacket, bolo tie, and two-tone shoes make for an interesting mix of different styles that somehow manages to work.

서을패션위크에서 눈에 띈 댄디한 스타일의 남자분.펀한 요소가 가미된 의상이 돋보였는데요.
밀리터리풍의 리넨자켓, 볼보타이와 두가지 색깔의 신발이 안어울리는듯하면서 멋지게 조화를 이루었네요.

Crop Top and Leather

Crop tops have made a huge come back and are all the rage this year. This lady knows she looks good and isn’t afraid to proclaim it to the world. Her leather disco pants and all black make for a fun and sexy, modern “Grease” inspired look.

크롭탑이 올시즌 다시 인기를 끌고 있죠? 크롭탑을 당당하고 멋지게 소화한 여자분을 발견했습니다.
가죽 디스코 바지와 검은색 코디로 발랄하면서 섹시한 분위기를 연출하고 있네요.
영화 그리스에서 본듯한 스타일 예쁘네요




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