Boyé Lafayette De Mente has been involved with Asia since the late 1940s as a member of a U.S. intelligence agency, journalist and editor. He is a graduate of Jōchi University in Tokyo, Japan and Thunderbird School of Global Management in Glendale, Arizona, USA. In addition to books on the business practices, social behavior and languages of China, Japan, Korea and Mexico he has written extensively about the moral collapse of the U.S. along with books on his home state of Arizona. To see a full list of his books go to: www.authorsonlinebookshop.com. Recent books include: CHINA Understanding & Dealing with the Chinese Way of Doing Business; JAPAN Understanding & Dealing with the NEW Japanese Way of Doing Business; AMERICA’S FAMOUS HOPI INDIANS; ARIZONA’S LORDS OF THE LAND [the Navajos] and SPEAK JAPANESE TODAY – A Little Language Goes a Long Way!
Friendships are obviously important in all societies for business as well as for social reasons, but few people go as far as Koreans in their need and compulsion to develop and keep a network of chingu (cheen-goo) or friends.
Because of the importance of social class, rank and precise behavioral forms in pre-modern Korea all Koreans became incredibly sensitive about the behavior of others as well as their own actions because there were so many ways they could get into trouble.
Doing something that made someone else “lose face” or yourself losing face was not a trivial thing. It could be, and often was, disastrous—and it is still something that cannot be taken lightly.
This cultural factor gave birth to chae-myun (chay-me-yuun) or “face-saving” as one of the most important—and demanding—aspects of Korean life.