Fashion is not just about clothes

Creative director of pushBUTTON, Seung Gun Park, introduced the brand in 2003 as a young up-and-coming designer. Since its launch, pushBUTTON, who heavily draws influences from 80s fashion, has established itself as one of South Korea’s premier brands. Park prides his work as a gender-neutral fashion line and continues to push the boundaries by creating no boundaries to his collection. Seoul Journal had a chance to talk with Seung Gun Park to dive deeper into his creative process.