Walking into the South Hall of the Los Angeles Convention Center, one is immediately met with crowds of people, waiting in line for tickets with palpable excitement. This year, KCON LA saw over 76,000 attendees - the largest turnout since KCON’s beginnings five years ago. All fans of Hallyu - the Korean wave of traditional and pop-culture - could enjoy different pop-up shops at the exhibition hall, which included everything from Korean beauty products, to cafes where customers could be whisked away in a fantasy straight out of a Korean drama as they are served coffee and tea by beautiful flower boys. KCON goers eagerly received makeovers to look just like their favourite K-pop stars, while next door there was a dance floor where everyone could show off the choreography of famous Kpop songs. At the same time, Youtube stars such as LeenaDproductions, JREKML, and Clothesencounters conducted meetups with fans. The entire hall buzzed with energy. Outside of the hall, fans with premium tickets lined up to high-five famous K-pop singers; the smiles of their favourite idol groups provided them with the energy to beat the LA summer heat.